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‘Esko was able to offer Studio, an excellent plugin tool used within Adobe Illustrator. ‘We had heard about Esko through packaging events,’ commented Lígia Arzenares, AstraZeneca artwork development coordinator.
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In the process, they were looking for software that would meet their expectations of generating a fast, high-quality 3D PDF file, without adding considerable complexity to the process. They wanted to offer virtual mock-ups that could show the entire package in 3D, and that could be shared with the company's internal customers. While AstraZeneca creates packaging designs within Adobe Illustrator software in general, and Adobe InDesign for leaflets and brochures, its designers felt the need to improve the quality of their art, particularly for folded boxes.
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This includes cartridges, blister packs, labels (including tubes), leaflets and shipping boxes. From its facility in the greater São Paulo area, Brazil, AstraZeneca is responsible for creating medicine packages in production plants in Brazil and Argentina. It operates in over 100 countries and its medicines – focused on therapeutic cardiovascular, metabolic, respiratory, inflammation, autoimmune, antibiotics and oncology product lines – are used by millions of patients worldwide. We are delighted that of the 31 submissions selected as finalists, 16 of those designs were created using the Esko software”.Global biopharmaceutical company AstraZeneca has invested in Esko Studio to help facilitate the sharing of packaging designs for review and their quicker approval.ĪstraZeneca has a primary focus on the research, development and commercialization of prescription medicines.
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“We made a two-month Esko Studio Essentials license available to 50 participants, to enable them to design and create their wine labels in 3D. “Not only that, but the new ray tracing feature delivers completely photorealistic rendering in Studio, so designers can view their label design as an actual photograph”, said Giovanni. This means that for the first time, designers can create and share ultra-realistic interactive 3D models across a range of different viewing platforms. The latest version of Esko Studio now includes GLB export capability, a popular file format for interactive viewing over the web and supported by many Augmented Reality (AR) and Virtual Reality (VR) applications.
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“We have worked with our friends at Auroflex for a number of years, and with the latest version of our Studio software including a host of new features, we thought it was a great opportunity to grant free licenses to empower this year’s entrants”. “At Esko, we are committed to developing innovations that enable our customers to produce the packaging they and their customers desire,” said Giovanni Vigone, Regional Business Manager with Esko. Promoted by luxury labels manufacturer Auroflex, in partnership with HP Indigo, Luxoro, Fedrigoni Self-Adhesives and Esko, this year’s competition called on entrants to design a luxury wine label. The contest was created as an opportunity to compare the aspirations of graphic designers and the reality of working in the label production and print industry.